A Content Audit identifies areas to improve and increases:
- Usability
- Retention
- Satisfaction
- ROI
Among many others.
A Content Audit helps you understand:
- User flow of your website.
- Existing content.
- New content to add.
- Any discrepancies found.
- Overall content strategy.
A Content Audit is taking an inventory of ALL content on your website and questioning if it’s relevant or not. This includes text, links, images, documents and, whatever other items are on your website.