Identify and resolve problem areas in your products and services
Have you ever had a wisdom tooth removed? The other week I did. It had been troublesome for some time but more in a subtle, awkward way rather than causing me pain. That’s why I did not feel the need to do anything about it before.
Recently though, it was getting worse and I knew I had to act. I booked a dentist appointment to have it checked out. Off I went and before the x-ray the dentist was sure what was happening and the x-ray confirmed it. My wisdom tooth had grown on an angle and not straight.
The root was nearly horizontal and so the tooth had been pushing against the next one. I had the option to remove it there and then and so I did. It was strong and stubborn but finally it was out. I had no idea how much damage it could cause if I had let it be. I’m so glad I had it removed.
It was painful for a few days, but the action outweighs the effects of what could have happened if left alone. The same with products and services. This is why it’s important to take a deep look at them, so you can take action and avoid complications.
Address problems within your products and services before they cause damage.
What processes do you have in place to identify and resolve problems?
- Are you looking at all areas?
- Do you cover all product and service channels?
- How often do you thoroughly check your products and services?
- Do you use research to guide you?
- Do you have a priority or risk scale?
- How do you get to the root of the problem?
Are you aware of the consequences of not taking action to identify and resolve problems?
- Loss of functionality
- Unhappy customers
- Drop in ROI and/or retention
- Negative reviews
These are some of the consequences, and there’s likely to be not only one but a few as they have a domino effect.
What’s underneath does matter, and this is where Under the Bonnet can help you. I identify the root of the problem and provide you with guidance and recommendations. This ensures you avoid the pain and damage of not taking a look at your products and services.
Feel free to contact me to discuss this further or if you have any questions. Check out my services to read about UX and Content Audits, Website Reviews and Service Design.
What action are going to take today?
What’s underneath matters.