Why every website needs a top-level review

Well, to start with at least.

Before we jump into the why let’s talk about the what. What does a review involve? It’s taking a look at different areas of your website such as:

• site navigation

• layout

• content and content design

• accessibility

and other aspects that align with your business goals. By looking at these areas you can see where improvements can be made.

As an example, if you’re a new company launching a product you may have a landing page or a small website to start with and your main goal is to gain traction and build up a customer base. A top-level review would measure your site against the main usability goals and objectives in line with your business goals.

Now let’s look at the why. Simply put it’s a great way to check the most important areas of your website and receive actionable recommendations and advice. For a starting point, a top-level review is great for this, although not as in-depth as a full UX audit, it will identify the main areas that need attention.

But why do I need it? You may be thinking that your page or site is great, it looks great, sounds great but is it effective? Can people find what they need easily and quickly? With a top-level review of your site, you can be confident that the main areas and your objectives are being met. 

Top-level website reviews are good for startups and companies launching new products, and for those with small budgets who want an effective and quick result.